There has been a 16 per cent increase in the number of direct sellers aged under 25 last year compared to 2013 figures.
Under-25s now make up 22 per cent of the industry, meaning of the 400,000 direct sellers in the UK, more than 88,000 are now under the age of 25.
The figures from the Direct Selling Association (DSA), the trade body for the industry, show that younger people are turning to direct selling as an alternative way to generate income and be their own boss in an increasingly competitive jobs market.
This age bracket is increasingly attracted to running their own business, with recent data from The Social Entrepreneurs Foundation, suggesting almost half (47 per cent) of young people would like to start their own business.
The statistics, taken from the annual survey of the DSA’s member companies, also show a 30 per cent increase in the number of people whose sole income is generated by direct selling. Around 104,000 direct sellers do not have a second job. Source: smallbusiness.co.uk
