If you thought a job in market research meant spending all day in a call centre working through a list numbers in the phone directory, you might be surprised to learn that there is a lot more to it than cold calling.
So what do market researchers actually do? They collect data about specific markets for clients; data about what people like, dislike, want and don’t want – even how people behave. They often have an area of specialism, so they might work in fashion or banking, advertising or public policy, and they work in project teams, liaising with suppliers and clients.
If you are a recent graduate, the good news is the role uses skills already learned during your course: analytical thinking, persuasive writing and an ability to distil information.
So, how can graduates go about starting a career in market research?
- Choose a research path
- Build an online profile
- Don’t stick to traditional job application routes
- Highlight research-led degree work in your CV
- Be enthusiastic at interview
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