According to a new survey, the UK’s cultural offering is the country’s most appealing feature for young people visiting from abroad. More than a third of 18 to 34 year olds from Brazil, China, Germany India and the US that were surveyed said that culture “particularly contributed” to making the UK attractive. This was in comparison to other factors such as the economy, society and educational offer.
Of the 5,000 young people taking part in the research – called As Others See Us – historical buildings were ranked the most appealing cultural feature, while arts institutions came second.
Shakespeare was the most frequently cited figure associated with the UK cultural sector, followed by the Queen and David Beckham. Read more | JOIN THE CONVERSATION
